Milk is one of the most essential sources of nutrition, yet Bangladesh continues to face challenges in safe and hygienic production. On World Milk Day 2025, Analyzen partnered with PRAN Milk to highlight these challenges, celebrate the efforts of local farmers, and remind the nation of milk’s vital role in everyday health. It was also a moment to reinforce PRAN’s commitment to ensuring that every household in Bangladesh has access to safe, fresh milk.
Berger Paints has long been a household name in Bangladesh, known for adding color and beauty to homes. But with rising air pollution making Bangladesh one of the most affected countries in the world, Berger decided to go beyond decoration and tackle a hidden health risk inside every home. The idea was bold: a paint that doesn’t just cover walls, but also purifies indoor air to protect families from harmful gases. This innovation became Berger Eco Coat, powered by APH technology that absorbs up to 90% of polluted gases indoors. When Berger came to Analyzen’s branding team, the mission was clear: take this groundbreaking product and help people understand why it matters.
The campaign, titled "Toxic Relationship with Damp," was launched in early 2024. It was a strategic 360-degree effort to move the needle on how consumers perceive wall dampness, shifting it from a cosmetic "eyesore" to a legitimate health hazard.
Sunquick achieved 100% reach of its 13.3M Meta target audience by ditching expensive "Reserved Buying" for a custom, self-cleaning campaign. By automatically excluding anyone who interacted with their 6-second bumper ads, they eliminated waste and maximized fresh visibility. This lean approach delivered 21.4 million impressions on a budget of just $1,524, proving that precision targeting beats deep pockets.
This blog post is a compelling case study on how Analyzen modernized the 128-year-old Bangladeshi legacy brand, Finlay, for today’s urban market. By anchoring the design in the concept of "Phire Jai Shuddhotar Shekore" (Returning to the Roots of Purity), the team skillfully balanced heritage with contemporary minimalism, using cultural elements like Nakshi Katha motifs and transparent packaging. The result was a successful brand reconnection that drove significant sales in its first month, proving that a century-old legacy can remain relevant through thoughtful, culture-first design.
Is a luxurious wall merely a place to hold memories, or is it a silent reflection of who you are? Berger Luxury Silk recently redefined the role of interior spaces with its groundbreaking brand repositioning campaign.
The IPDC Nostalgia Series reaffirms our belief that finance is ultimately about people, their memories, and the trust built through shared experiences. In a category crowded with product-led messaging, this campaign connects emotionally by awakening inner joy and familiar moments from the past. It positions IPDC as a human-centered financial brand that understands life beyond transactions and aspires to be a companion to meaningful moments for those seeking emotional and financial security.
In a context of transformation of our industry, it is more important than ever to re-affirm our purpose, what we stand for and what we aspire to be. Our vision, our mission and our values aim at inspiring our decisions and actions to lead the financial institution for a changing world.To become the most passionate financial brand in the country with special focus on youth, women and underserved areas.
