After 5 years
success is measured in minutes.
In a context of transformation of our industry, it is more important than ever to re-affirm our purpose, what we stand for and what we aspire to be. Our vision, our mission and our values aim at inspiring our decisions and actions to lead the financial institution for a changing world.To become the most passionate financial brand in the country with special focus on youth, women and underserved areas.
1M
Impressions10K
Resgistrations100K
Engagements1K
Customer LeadsGallery
The Plan: Keep It Fun, Make It Work 
IPDC’s mission was ambitious but clear: attract Gen Z through a fun, meme-driven platform that would also educate them about saving money — especially deposits — in a way that didn’t feel like a financial lecture. They wanted engagement, yes, but more importantly, they wanted to build a pipeline of potential future customers.
The catch? It had to feel like entertainment, not marketing.
Analyzen leaned into the chaos (and creativity) of Gen Z’s online world and proposed a web-based experience: part meme-hub, part savings simulator — all wrapped in an interface that didn’t look or feel like a bank.
The Plan: Keep It Fun, Make It Work
IPDC’s mission was ambitious but clear: attract Gen Z through a fun, meme-driven platform that would also educate them about saving money — especially deposits — in a way that didn’t feel like a financial lecture. They wanted engagement, yes, but more importantly, they wanted to build a pipeline of potential future customers.
The catch? It had to feel like entertainment, not marketing.
Analyzen leaned into the chaos (and creativity) of Gen Z’s online world and proposed a web-based experience: part meme-hub, part savings simulator — all wrapped in an interface that didn’t look or feel like a bank.
“Jibon Juddhe Egiye Thakar Deposit”: A Campaign Built for Gen Z”
“Jibon Juddhe Egiye Thakar Deposit” This name we selected had a vibe, had energy — fun, relatable, and perfect for Gen Z. And its heart was a Deposit Calculator that felt more like a game than a bank tool.
It all started with one simple question: “What part of your life do you want to level up? Users picked a life goal — like a new bike, laptop, or wedding — and shared why it mattered. In return, they got a personalized savings plan, fast and easy.
While users explored and had fun, IPDC collected real, verified leads — no pressure, just playful engagement that built real trust. Each click was more than just a website visit — it was the start of a real connection.
“Jibon Juddhe Egiye Thakar Deposit”: A Campaign Built for Gen Z”
“Jibon Juddhe Egiye Thakar Deposit” This name we selected had a vibe, had energy — fun, relatable, and perfect for Gen Z. And its heart was a Deposit Calculator that felt more like a game than a bank tool.
It all started with one simple question: “What part of your life do you want to level up? Users picked a life goal — like a new bike, laptop, or wedding — and shared why it mattered. In return, they got a personalized savings plan, fast and easy.
While users explored and had fun, IPDC collected real, verified leads — no pressure, just playful engagement that built real trust. Each click was more than just a website visit — it was the start of a real connection.
“Jibon Juddhe Egiye Thakar Deposit”: A Campaign Built for Gen Z”
“Jibon Juddhe Egiye Thakar Deposit” This name we selected had a vibe, had energy — fun, relatable, and perfect for Gen Z. And its heart was a Deposit Calculator that felt more like a game than a bank tool.
It all started with one simple question: “What part of your life do you want to level up? Users picked a life goal — like a new bike, laptop, or wedding — and shared why it mattered. In return, they got a personalized savings plan, fast and easy.
While users explored and had fun, IPDC collected real, verified leads — no pressure, just playful engagement that built real trust. Each click was more than just a website visit — it was the start of a real connection.
How It Worked
Rather than building a mobile app or forcing downloads, Analyzen kept it lightweight and instantly accessible — a responsive single-page web experience that loaded fast and felt native to Gen Z’s daily scroll habits.
But behind the humor, a smart system tracked user behavior, collected data, and analyzed which content performed best. This mix of data and delight made the platform both effective and endlessly adaptable.
Real Leads, Real Growth
What started as a fun experiment quickly proved its worth. Within just a month of launch, thousands of Gen Z users jumped on the platform and with a 60% conversion rate, IPDC collected over 4,508 leads.
But it wasn’t just names and phone numbers. IPDC gained real insights into how young people think about saving, what goals matter to them, and which deposit plans they’re interested in.
These were curious, engaged users who spent time with the brand laughing, exploring, and learning along the way.
The Big Picture
What began as a lead generation tool became something more powerful: a brand relationship builder. IPDC established itself not just as a financial institution, but as a relevant voice in Gen Z culture. Plans are already in motion to expand the platform from meme contests to influencer collabs and even TikTok-style financial explainers.
Because when your bank gets your jokes? That’s when the real trust begins.
The Takeaway
Sometimes, the smartest way to build customer loyalty isn’t with a sales pitch it’s with a punchline Jibon “judhee egiye jaoyer deposit”. By blending creative risk-taking with smart tech, Analyzen helped IPDC do what few financial brands can: become part of the conversation for a whole new generation.